Fair or Tanned??

Indian womens' obsession with fair and lovely still continues and so does the attachment of Western (white) women to tanning beds and lotions.
Increasing public criticism over years has definitely fostered change in cultural attitudes towards whitening of skin in India, a country where the fairness industry accounts for 60% of skincare sales, about $140 million a year (2003 estimates). However the Indian matrimonial ads still reflect the 'inner desire' ; the "grooms" and "brides wanted" sections for arranged marriages highlight the country's obsession with appropriate religion, caste, professional qualifications, and more frequently, skin color.On the contrary, if you ask the Indian urban men, more often than all they would still like to go for a Kajol or Halle Berry who definitely are not fair.
This obsession of the Indian women tribe can be very well compared with the desire of the Western women to get tanned. Their quest for the golden brown hue has given rise to uncountable number of indoor tanning solutions. Check out what these tanning beds can do to your skin.
Weather and climate conditions the skin color than anything else but it seems no one is satisified with what has been provided by nature.The attempt to use fairness lotion or a tanning bed, both of which can be harmful to the skin in the long term continues unabated.